Clean AdsĬlean advertisements are also stencils but they are unique from traditional methods. These ads are perfect for any business that can use a “rainy-day” marketing campaign. They are invisible until it rains when they appear like ghostly magic. Rain advertisements are stenciled ads placed on sidewalks and then applied with a water-resistant solution. This outdoor advertising technique will blow onlookers minds. Some of these are seriously cool and will definitely leave a more modern and hip impression on your audience compared to traditional outdoor advertising banners.Ī benefit to sidewalk ads is the fact that you can strategically place them where you need them. The heading for this is a little misleading because these ads are usually placed on sidewalks, but they’re next to streets. Some fun and unique billboard marketing strategies that have worked include turning the message upside down, playing on words, telling jokes, interacting with passers, and making the billboard look like something other than a billboard. Technological and design advances, including 3D effects, digital screens, and interactive boards (check out Reebok’s ingenious Are You Fast Enough campaign), provide additional ways to make advertisements stand out even more. The large space of billboards gives your marketing team room to be clever and creative. Repetition is never a bad thing in advertising. Since people usually travel the same roads and walk the same sidewalks, billboards are seen over and over again. Smaller billboards targeting walking pedestrians are popping up in cities, too. workers spend an average of three hours and 30 minutes commuting to and from work each day, and billboards connect with them.īillboards today don’t have to be subjected to the highway, however. But really–who listens to the radio anymore? Billboardsīillboards are effective because they reach an audience that no other advertising can reach, aside from radio ads.
Why do you think flags have been used to represent countries and states for centuries? You can’t help but notice a moving flag. Plus, flags are designed to move in the wind which is eye-catching. They are colorful and their size allows for large fonts and images. People innately want to look at verticle structures (think skyscrapers). They work well at grabbing attention because they are different than the traditional outdoor advertising banners.įor one, they are verticle rather than horizontal. FlagsĬheap custom flags come in many different shapes and sizes, so you can choose what works best for your brand. Here are five unique alternatives to outdoor advertising banners that will help you turn heads and make a lasting impression.
They also make the first impression of your business or product– reason two why it is so important to use memorable outdoor advertising techniques.ĭon’t let your business be reduced just another boring banner. Out of the home (OOH) ads are effective in reaching a mass audience, and research shows that well-designed outdoor advertising increases audience engagement. Which means, they see a lot of outdoor advertising each day– one reason why you want your ads to stand out from the crowd. Today, 83 percent of people work outside of the home.